Kawneer Announces new Corporate Logo and Brand Image - 101 Year-Old Company Launches New Look for the “Next Century”
16 January, 2007
Kawneer Company, Inc., the leading manufacturer of architectural aluminum building products and systems for commercial construction, announces the launch of its new corporate logo and brand identity. The company, which celebrated its 100th anniversary in 2006, will replace its traditional blue insignia with a highly stylized “K” depicted in a warm red, symbolizing a fresh perspective and the introduction of Kawneer’s next 100 years.
“For more than 100 years, Kawneer has been recognized as an industry leader, an innovator, and a valuable partner to architects and glazing contractors” said Kawneer President Glen Morrison. “The new brand identity demonstrates our forward-thinking approach and vision for the next century, while capturing the vigor, the strength and the passion of the company.”
The new logo, officially adopted by Kawneer this month, will be rolled out to customers and industry partners in the coming weeks. Throughout the first quarter, an innovative advertising campaign will continue to introduce and reinforce the new corporate image.
For further information, please contact:
Kawneer Company, Inc.
555 Guthridge Ct.
Norcross, GA 30092-3503
Tel: + 1 770 449 5555
Fax: + 1 770 734 1560
Video of logo Change - .mpg 4MB
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